Product Analyst for Marketing
bancoplata.mx
Marketing & Communications, Product, IT
Mexico City Metropolitan Area, Mexico
Posted on Jul 24, 2026
Marketing team:
We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows, reducing manual work and improving how we make decisions on media investment.
This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.
Challenges that await you
:
1. Measurement & Attributi
- onBuild TV attribution models (uplift, time-series, conversion window
- s)Integrate offline/online media spend with conversion da
- taAnalyse incremental media impact, saturation effects, and A/B test resul
ts2. Data Pipelines & Automati
- onAutomate ingestion from media platforms, research providers, and dashboar
- dsBuild ETL pipelines using SQL and Pyth
on3. Dashboards & Reporti
- ngBuild executive and operational dashboards (Looker Studio / Tableau / Power B
- I)Standardise marketing KPIs and translate data into clear narratives for non-technical audienc
es4. AI & Process Automati
- onAutomate budget tracking, investment reconciliation, and agency monitori
- ngBuild internal AI agents for automated reporting, campaign QA, and performance monitori
ng
What makes you a great f
- it:1.5–3 years in Marketing, Data, or Growth Analyt
- icsStrong SQL — mandatory (joins, window functions, query optimisati
- on)Hands-on Python (pandas, APIs, ETL workflo
- ws)Structured thinker with business se
- nseBasic statistics knowle
- dgeAdvanced English le
vel
Our ways of work
- ing:Innovative Spirit: A commitment to creativity and groundbreaking soluti
- ons.Honest Feedback: valuing open, transparent communicat
- ion.Supportive Team: a strong, collaborative commun
- ity.Celebrating Achievements: recognizing our wins toget
- her.High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finan