Valor Capital Group
Valor Capital Group

Copywriter - Content PCD/PWD



Marketing & Communications
são paulo, state of são paulo, brazil
Posted on Tuesday, May 21, 2024
If you have fallen and risen, if you have broken and fixed, if you have dreamt and built, then you have grit. Then we speak the same language. Welcome to the Wolfpack.
About CloudWalk:
We are one of the fastest growing fintechs on the planet. We kick ass. A unicorn, with millions of happy customers, a hardcore team, and hundreds of millions in funding and revenue. But not your typical startup.
We build and learn, fast, and we want the hackers, the artists, the crafters - join the Wolfpack!
Affirmative position for people with disabilities, We have 1 available position for this job posting.
Who are we?
We're the glitch in the matrix, the wrench in the gears. We're not here to play by the rules that penned us into this corner. No, we're crafting a new playbook. CloudWalk isn't your run-of-the-mill fintech. Our solutions? They're born from the real, raw struggles of those hustling day in and day out with cash flow, not just 'needs'. Pain points are our compass. So do you believe you have what it takes to thrive in an ambiguous and fast changing environment, against the biggest players of the world? Reach us.
The Content team:
The Content Team at CloudWalk is at the forefront of shaping InfinitePay's voice across all platforms, crafting innovative strategies for both organic and paid media to enhance its visibility and engagement. With a solid grasp of copywriting best practices and social growth techniques, the team works collaboratively to drive awareness, consideration and conversion, always with a keen eye on data-driven results.
About the Role:
We're seeking a daring Content Copywriter who’s ready to shake things up. If you’re a self-starter who loves taking on new projects and pushing boundaries, this is your stage. You’ll be turning raw data into captivating stories and strategic gold. Your mission? To make the InfinitePay brand impossible to ignore. You’ll turn insights into compelling content that draws people in. Passionate about writing and ready for a challenge? Join us, and let’s disrupt the norm together.

What You'll Be Doing:

  • Create content for both organic and paid platforms, including video ad scripts, static ads, landing page text, blog posts, and social media updates.
  • Conduct thorough and ongoing research to enhance our content production.
  • Innovate with new testing ideas to position InfinitePay as a leader in high quality products, creativity, awareness, and communication.
  • Utilize AI to scale content production.
  • Monitor and analyze competitors’ performance

What You Need to Succeed:

  • A true passion for writing. You love turning ideas into words, and turning words into action.
  • Previous experience in digital marketing within agencies or well-known brands.
  • Experience working in a cross-functional team environment, managing multiple priorities.
  • Proven track record of improving KPIs for organic and paid media, such as follower count, brand engagement, awareness, and conversion rates.
  • Strong understanding of copywriting concepts including the Big Idea, storytelling, and the AIDA framework.
  • Fluency in Portuguese.
  • Advanced English (you'll be talking to a multinational team on a regular basis)

Nice to Have:

  • Experience in the financial industry.
  • Experience utilizing AI in content production.
We are not expecting candidates to have expertise across all of these areas. We will gladly help you bridge the gaps.
As a member of a fully remote and distributed team, you are expected to complete tasks autonomously, being highly collaborative and self-driven.
Diversity and Inclusion
We believe in social inclusion, respect, and appreciation of all people. We promote a welcoming work environment, where each CloudWalker can be authentic, regardless of gender, ethnicity, race, religion, sexuality, mobility, disability, or education.