Valor Capital Group
Valor Capital Group

Social Media Specialist



Marketing & Communications
Mexico City, Mexico · Mexico
Posted on Thursday, June 6, 2024

Apply now for a career that puts wellbeing first!


Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.


We are hiring a Social Media Specialist to our Marketing team in Mexico City, Mexico!

The Communications team is seeking a talented and experienced Social Media Specialist to play a crucial role in developing and executing engaging and persuasive copy across various digital channels, primarily focusing on social media platforms and community engagement initiatives. You will ensure the delivery of high-quality and on-brand content that effectively communicates our brand message, increases brand awareness, and drives user engagement. If you have a passion for crafting compelling narratives and a deep understanding of social media, we invite you to apply to join our dynamic and fast-paced team.

As part of our global communications team, the social media & community team at Wellhub is on the pulse of conversation among our followers - not just listening, but participating in and starting thoughtful, exciting and motivating conversations with our audience. The successful candidate will demonstrate both a strategic and creative mindset and have a passion and proven track record of drafting copy relevant to different audiences and social media platforms. As part of this role, you will also serve as the Spanish speaking copy lead, creating content that can serve and engage our community in Mexico, Argentina, Chile and Spain.


  • Create Compelling Social Content: Develop compelling and creative copy for social media platforms, including Instagram and LinkedIn. Craft engaging captions, headlines, taglines, and descriptions that resonate with the target audience, reflect the brand's voice, and drive user engagement.
  • Deliver Brand Consistency: Ensure that all social media content aligns with the brand's messaging, tone, and style guidelines. Maintain a consistent brand voice across different platforms and adapt the copywriting approach as needed while staying true to the brand's identity.
  • Conduct Thorough Research and Analysis: Understand audience preferences, interests and industry trends, adapting copy accordingly to maximize engagement and reach whilst continually working to improve and innovate our content.
  • Monitor Trends: Stay up to date with the latest social media trends and topics relevant to our industry and target audiences. Develop new content strategies and identify social trends where Wellhub can have an outsized impact, in collaboration with the team.
  • Build Cross-Functional Collaboration: Coordination with our creative teams and external agencies for full workflow, project, and campaign assets requests, key visuals delivery, feedback process, and results presentation. Collaborate on the ideation and execution of campaigns, ensuring that the copy aligns with the visual elements and overall campaign objectives.
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.


  • A fast learner with 3-5 years of editorial or social media experience (wellness/fitness experience is not necessary, but a plus).
  • Advanced/fluent in English and Spanish (native).
  • Strong communication skills (writing and reading) in English and Spanish.
  • Familiar with creating high-performing assets for social media.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Strong understanding of social media platforms, their unique features, and best practices for engaging business and consumer audiences.
  • Familiarity with community engagement strategies and tactics
  • Hands-on experience building and managing digital communities.
  • Understanding of how cultural trends form and the ability to anticipate and act on them.
  • Proven ability to manage and successfully balance multiple, competing priorities simultaneously with autonomy in a fast-paced, ambiguous, complex and dynamic environment.
  • Passion to continually learn and expand skill set.
  • Remote position, preferably located in the U.S. on ET timezone.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in editorial or social media experience and advanced/fluent English and Spanish are mandatory requirements.


Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!

And to get a glimpse of Life at Wellhub… Follow us on Instagram @wellhublife and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

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