Valor Capital Group
Valor Capital Group

SMB Senior Marketing Manager



Marketing & Communications
Miami, FL, USA · Washington, DC, USA
Posted on Friday, June 7, 2024

Apply now for a career that puts wellbeing first!


Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture and contributes to making every company a wellness company.

*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.


We are hiring an SMB Senior Marketing Manager to lead the SMB Marketing function in the US within our Marketing team in Miami.

The SMB Marketing Team at Wellhub (formerly Gympass) is a dynamic and global group responsible for driving the marketing efforts targeted at small and medium-sized businesses worldwide. Comprising talented professionals across different regions, the team collaborates to create and execute strategic marketing initiatives that amplify Wellhub's presence in the SMB market by working in stronger partnership with the Revenue, Product, and Technology teams


  • Contribute to the development and execution of SMB marketing strategies in the US Region in alignment with Wellhub's business objectives, supporting the SMB Marketing Senior Director in providing strategic guidance for the European Markets.
  • Serve as a key point of contact for the US SMB Sales and Success teams, fostering collaboration to align marketing initiatives with sales objectives.
  • Collaborate with cross-functional teams to ensure campaigns effectively resonate with the US target audiences and contribute to overall revenue growth.
  • Collaborate with the other regional leaders in the SMB marketing team, actively contributing to the fostering of a collaborative and innovative culture.
  • Work closely with regional marketing leaders across Enterprise and User Marketing to align and integrate SMB marketing efforts with broader business goals.
  • Support the planning, execution, and optimization of multi-channel SMB marketing campaigns in the US Region, with a focus on guiding and supporting the SMB Regional Leads in their respective areas.
  • Report on US campaign and initiatives performance on a regular basis, bringing the data, insights, and plan of action to the relevant stakeholders.
  • Analyze US-specific market trends and customer insights to identify opportunities, contributing to strategic decision-making for SMB marketing initiatives in the US.
  • Assist in the development and management of the SMB marketing budget in the US, ensuring effective allocation of resources to achieve objectives within financial constraints.
  • Contribute to providing regular reports to executive leadership on the impact of SMB marketing initiatives, including key performance indicators (KPIs) and recommendations for improvement.
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.


  • An SMB Marketing Specialist: Demonstrated expertise in SMB marketing on a global scale, backed by 3-5 years of experience crafting strategies that resonate within the US markets, ensuring brand consistency and impact.
  • A Collaborative Team Contributor: A dedicated team player with a strategic mindset, enthusiastic about collaborative leadership, and proven experience in contributing to the success of diverse teams.
  • An Effective Cross-Functional Communicator: Primary point of contact for SMB Sales and Success teams within the US, excelling in clear communication, both written and verbal. Proficient in reporting on campaign performance and contributing to collaborative efforts.
  • A Strategic Thinker: Forward-thinking professional adept at identifying market opportunities within the US, developing campaigns that drive customer acquisition, and contributing to revenue growth through informed decision-making based on data analysis.
  • An Adaptable Marketing Enthusiast: A self-starter thriving in dynamic environments, quick to adapt to changes, and enthusiastic about contributing innovative ideas to evolve marketing strategies specifically within the US markets.
  • A Results-Oriented Contributor: Tenacious and goal-oriented, with a track record of delivering measurable results in the SMB marketing domain. Sets and achieves high standards for excellence and impact within the US market.
  • Possessing an US Market Perspective: Appreciates and understands the dynamics of the US business landscape, adept at navigating market-specific nuances, and contributing to the development of marketing strategies tailored to the specific needs of the US markets.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in SMB marketing is mandatory requirement.


We want Wellhubbers to live healthier and happier lives, both in and out of work. That’s why we have a comprehensive Total Rewards approach that encompasses benefits, compensation, and personal growth opportunities within a high-performance, inclusive, and supportive environment.

In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $105,100-$157,651. The base salary range for other locations may vary. The actual base salary will be dependent on geographic location, relevant experience, skills, qualifications, and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.

We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:

WELLNESS: health, dental, vision, and life insurance

FLEXIBLE WORK: For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

+ Our US HQ is in New York City. We are currently set up to hire in California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!

Click here for descriptions of our Wellhub US benefits!

And to get a glimpse of life at Wellhub… Follow us on Instagram @wellhublife and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.


See below for the annual base salary range for this role, which applies to New York, California, Colorado, Massachusetts and Washington. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.
Annual Base Salary Range
$105,100$157,651 USD