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Senior Data Scientist - Marketing

Nextdoor

Nextdoor

Marketing & Communications, Data Science
San Francisco, CA, USA
Posted on Wednesday, May 1, 2024

#TeamNextdoor

Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 315,000 neighborhoods across 11 countries.

Meet Your Future Neighbors

At Nextdoor, our Growth Marketing team is charged with driving member growth and revenues from businesses advertising on the platform. This team has a Marketing Science function which utilizes the analytical horsepower of data science focused purely on new customer growth on the platform. We are looking for a data scientist to grow the team and increase our ability to support the optimization of growth marketing decisions of new and existing advertisers.

You will design/deploy complex models that enable optimization of investments and decisions, alongside using best practices for experimentation, measurement and reporting of results. You will bring a strong mix of technical and statistical skills with the ability to collaborate cross-functionally with many leaders and stakeholders including but not limited to finance, data science, marketing, engineering, and product.

The Data Science group is made up of people from a diverse set of backgrounds and perspectives, trained in fields as wide-ranging as economics, psychology, geology, physics, statistics, and operations research. We are the mathematical decision scientists for the product development organization and play an active and collaborative role in building and improving the product.

At Nextdoor, we offer a warm and inclusive work environment that embraces a hybrid employment experience, providing a flexible experience for our valued employees.

The Impact You’ll Make

You will have an opportunity to work in a growth focused organization and make a huge impact by optimizing how we use a multi-million dollar marketing budget. Your work will come to life through strategic/analytical thinking, operational excellence, and creatively solving complex business problems. The team is responsible for the growth of the number of neighbors joining the platform but also the number of businesses joining the platform to advertise to different communities.

We are looking for an entrepreneurial and driven data scientist to accelerate our efforts and be a major part of our data-centric culture. This person will work closely with various cross-functional teams such as product, engineering, and design to develop and deliver metrics, analyses, solutions, and insights.

Successful candidates will exhibit technical acumen, product sense and be business savvy. Candidates should be enthusiastic about making an impact through timely execution. You are passionate about leveraging the power of data to drive product changes with quality and agility.

Your responsibilities will include:

  • Own analytical projects end-to-end, taking an ambiguous problem and forming a structured opinion
  • Establish a shared vision with cross functional teams to develop/optimize/deploy new strategies based on data driven insights and past campaign performance
  • Experiment design: Make sure we run experiments efficiently and accurately, including monitoring early feature development through tracking post-release follow-ups
  • Build scalable metrics and dashboards to inform product strategy
  • Care deeply about data quality and empowering employees to leverage data to help them succeed in their careers and help Nextdoor grow
  • Build in-person relationships with team members and contribute to the KIND culture that Nextdoor values and educate stakeholders by explaining the “Why” behind the “What”

What You’ll Bring To The Team

  • 3+ years of relevant work experience. MS or PhD in a quantitative discipline: statistics, operations research, computer science, informatics, engineering, applied mathematics, economics, etc
  • 3+ years of experience partnering with Marketing teams to optimize decision making
  • Demonstrating proactivity in identifying better ways of working and can recommend actionable solutions
  • Experience in applied statistics and statistical modeling in at least one statistical software package, preferably Python, R is ok
  • Experience in designing trustworthy experimentation and analyzing complex product a/b testing results
  • Expert knowledge of SQL, Python programming, including common scientific computing packages and data science tools such as numpy, pandas, and scikit-learn
  • Excellent communication skills, with the ability to synthesize, simplify and explain complex problems to different types of audience, including executives and compile compelling narratives
  • Ability to solve ambiguous business problems with structured analytics framework
  • Innate curiosity around finding meaningful insights that inform the way we think about and develop both our product and our business strategies

Bonus Points

  • Familiarity with marketing in the B2B space
  • Experience with complex attribution solutions
  • Experience building predictive models using machine learning algorithms
  • Knowledge of online advertising and ad tech space; robust understanding of online advertising best practices

Rewards

Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.

The starting salary for this role is expected to range from $151,000 to $200,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. Compensation may also vary by geography.

We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.

Overall, total compensation will vary depending on your relevant skills, experience, and qualifications.

We have you covered! Nextdoor employees can choose between a variety of great health plans. We cover 100% of your personal monthly premium for health, dental, and vision – and provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.