Principia

principia.net

Founded in 2022, Principia serves more than 600 partner institutions, including universities, technical schools, K-12 institutions, and providers of open education — such as digital creators, online schools, and language institutes. In Q1 2025, the company reached an annualized revenue of US$30 million. “We’re building the operating system for education in Brazil. Through technology and financial inclusion, we aim to ensure that no institution lacks predictability and no student is denied access to education. Today, over half of our collections and negotiations are driven by Artificial Intelligence, and we’re now moving into more complex functions like automatic re-enrollment and classroom scheduling. This investment accelerates our plans to integrate AI even further into our academic software and amplify our platform’s impact,” said Newton Maia, Founder and CEO of Principia. Principia’s zero-default solution guarantees full and on-time tuition payments by assuming responsibility for billing and collection, providing financial predictability and helping reduce dropout rates — two of the biggest challenges for private institutions in Brazil. Its academic management software automates key processes like re-enrollment, digital administrative services, and student support, boosting team productivity and reducing operational costs. “Our integration of academic management software and financial services simplifies the daily operations of educational institutions. By addressing many of their main challenges in one place, we help them achieve greater efficiency, predictability, and focus on what really matters: educating,” said Diogo Fonseca, co-founder of Principia. Principia is also a certified B Corp, recognized for its social and environmental impact. Most students financed through its platform would not qualify for traditional educational credit, and the institutions using its technology report significantly lower dropout rates — reinforcing the edtech’s role in promoting social inclusion through education.