Worthix is a self-adaptive survey that uses AI to precisely measure the “why” behind buying decisions. It is a Silicon Valley born, Atlanta based software company focused that helps companies develop amazing customer experiences. It has developed the world’s first customer survey technology scientifically built with Artificial Intelligence to measure purchase, loyalty, and churn decisions. The Worthix approach uses real-time answers to suggest questions based on what customers want to talk about rather than a fixed survey. This allows clients to capture insights based on the most current realities the customers are exposed to, capturing changes as they happen.